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The benefit of experience, the first time around.

Third Rodeo is the outside help we wanted back when we were on the inside: someone who's seen this before, talks like a real person and knows the difference between what matters and what's noise.

Advise

Strategic thought partner from someone who's built this before — standing sessions, second opinions, the hard calls.

Lead

Embedded interim leadership. We own the function, team, and outcomes while you hire or scale.

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Build

Defined projects with a clear scope and finish line — brand systems, product experiences, playbooks, sales functions.

The Story of Third Rodeo

Isn't it time your business had someone who's actually been here before?

Third Rodeo is the outside help we wanted back when we were on the inside: someone who's seen this before, talks like a real person and knows the difference between what matters and what's noise.

See yourself?

Hidden churn

Your NPS is great. So why do you keep getting surprised by churn?

In-house talent

You're betting on homegrown talent. You want to make sure they land.

Open seat

You have a senior seat to fill and can't afford to leave it empty while you search.

No owner

You have a critical initiative, a busy team and no one senior enough to own it. 

Brand x Product

Your brand and your product don't look like they came from the same company.

Sales process

You have a sales process. Roughly half your reps follow it. 

Consider it done

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A senior seat, filled

No six-month search, no work piling up while it sits empty. You get an experienced operator in the role now — owning the team, the roadmap, and the outcomes from day one.

A team that ships what it plans

The strategy was never the problem. We close the gap between the plan and the work — so the playbook gets followed, the initiative gets owned, and things actually move.

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One company, end to end

When your brand, product, and sales finally look and sound like they come from the same place, trust goes up — and so does conversion. We make the pieces fit.

Expertise from Series A to the Fortune 500

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Ashley Conway

Customer Retention & Growth

Spent 15+ years turning churn into growth — from WeddingWire's founding sales team to global retention strategy at Lenovo.

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Emily Brannon

Product & Brand Design

16+ years designing high-trust consumer iOS and marketplace experiences — connecting strategy, craft, and conversion.

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Lee Hagen

CliftonStrengths

15 years in sales leadership and a certified CliftonStrengths coach. Turns unclear team dynamics into real performance.

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Megan Werrell

Sales Enablement & GTM

15 years proving most sales problems are really enablement problems — and building the infrastructure that fixes them.

We've built at places you may know

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